The romantic comedy has slowly evolved into a more formidable opponent to all of the other film genres present in the modern entertainment world. Though the romantic comedy is a genre unto itself, that does not downplay the fact that there are many subsets, some successful, some not, in this category. Romantic comedies have been a hit among many studios, mainly because of their ability to be produced at relatively low costs, a trait that studio moguls love, especially when their comedy has a good weekend at the box office. Another reason that many executives love the idea of the romantic comedy is that the movies do not have to have all that successful of a box office reign to bring in a well-sized profit. It is no secret that action films are the highest takers in the box office harvest, with the comedy and drama genres not far behind. This may seem like a rather precarious position for the romantic comedy, but the truth of the matter is that the industry knows exactly what to count on when releasing such films.

The advent of the DVD is another great reason why the romantic comedy thrives and will continue to be produced. Many romantic comedies do not do well at the box office, especially in the eyes of the masses, but a romantic comedy’s path to success highly differs from that of a high-budget action movie. A romantic comedy can have a rather modest showing at the box office, a good showing with DVD sales, and then be touted as a success by the industry, which may not be a good thing for some entertainment critics, who oftentimes don’t give any romantic comedies a chance, but they should, especially since the genre is only growing.

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